This is your second part of your social media checklists. This week I am going to explain what you need to do weekly to make sure your social media performance is top notch. I hope you find success with these simple seven steps!
Weekly Social Media Checklist:
- Check your stats- It is a good idea to number your weeks. Focus creating and engaging every day, but at the end review what worked well for your audience and figure out how to change what the audience did not positively respond. Like Finola Howard says, “Measure what’s worked. Note your best-performing posts in a spreadsheet or other file so you can reference later as you hone your content.”
- Engage with influencers- On a daily basis you should engage with your main audience, but at least once a week you should engage with people that influence you in your industry. This person will most in likely be someone that is more experienced than you or a mentor for you.
- Engage with partners- It is always good to have strong personal relationships. Once a week taking the time to engage with fellow brands, mass media friends, and colleagues. Doing so will help you learn and grow in the PR world.
- Weekly goals check-in- While in the process of checking your stats, you should also check to make sure you are on track to achieve your goals. On each post it is easy to just look at the stats to make sure you met your goal for the individual post. For long term goals, it is best to use a waterfall graph to chart your progress. This makes it simple to track your progress for the big goal you are aiming to achieve. HubSpot has made an easy-to-use way in making a waterfall graph for your goal. Copy of waterfall template for step 1 here.
- Hold a strategy session- It is good for you to take a step back to look at your social media marketing plan to make sure you are following your plan and progressing towards what you want to accomplish through your social media outlets. It is also good to include your team in this session so that everyone involved with public relations, marketing, communications, and advertising are all on the same page and looking forward to the end result of improvement.
- Attend events—chats, hangouts, etc.- Twitter chats and Facebook live has truly taken social media to the next level with adding better communication tactics. It is good to host one of these or take part in one that is hosted by others at least once a week. Chat Salad and Tweet Reports will give you a good list for you to find chats for the future that you may want to take part in. This will help you reach more connections and develop your education of what is going on in the PR world.
- Update your social media ads- Keep everything up to date so that all of your advertisements connect to form your brand. If you are using social media outlets to advertise your company/brand then once a week you need to check on them to see how they are performing. After a few weeks, filter through the ones that are not doing well and push the ones that are doing great.