You may ask yourself, “What is going to be the social media trend for 2017?” I am here to help you find out what you need to focus your attention on for this year when it comes to these social media trends. I have found these three emerging trends that are shining higher than the rest:
- 360 view- Gregory Golinski said it first, “A big trend in social media in 2017 will be 360° content.” Facebook and Snapchat has started the domination of this trend. Spectacles allow for users to snapchat their surroundings in a full 360 video. At the same time and with no extra cost, Facebook has enabled this 360 video view too. During the inauguration and other big events, this 360 video is used to give a more realistic feel for the viewer. With live features also being in the hand of senders and receivers, this 360 video makes the viewer virtually be at the event and at the actual time instead of at a later date. Facebook and Snapchat will be put ahead of Instagram and Twitter for a while until they also find a way to enable this 2017 trend.
- Shopping social- Shopping online has now changed into shopping on social media. Instagram and Snapchat has equipped shoppers with the ability to instantly purchase from the ad they are seeing. On Instagram, you press the learn more button that is at the bottom of the photo in the advertisement to be redirected to the item on the company’s website. On Snapchat, you swipe up to be taken to the company’s website that has put the advertisement out. Upcoming movies and televisions series have also been using this Snapchat filter to show trailers. This is giving consumers a faster, easier way to buy from their favorite sites by just following them on social media instead of having to outsource to their website.
- Customer service- Updates to how companies’ run their customer service via social media is leaving customers happier and workers less stressed. Many companies now have Twitter accounts specific for their customer service. This aids the company in also being able to control a potentially hazardous situation on the customer service account rather than having to try to deal with it openly on the main company account. 53% of consumers ages 18-34 said that they’d prefer to use electronic media – email, web chat, text or social media– instead of having to call for customer support. Personally, I have had a great response from Delta Airlines Twitter account for their customer service. This has boosted my idea to use Twitter for my future customer service needs with other companies as well.
I hope you are able to start using these trends to further advance yourself in the 2017 social media world. Also, watching to see how other social media outlets respond to these trends set in place by competitors will be a fun experience and will show what outlet is in this social media game long-term.